Embedded finance for live events · Southeast Asia
Capital and monetization for live events.
We finance your event upfront in exchange for exclusive partnership rights. You repay principal only — we earn from what your attendees spend on water, drinks, and merch.
Built for organizers running 15,000+ attendee events in the Philippines and Southeast Asia.
The problem
Running a major event is a cash-flow nightmare.
You pay suppliers, talent deposits, venue fees, and marketing three to six months before ticket revenue comes in. Traditional lenders don't understand event cash flows. Sponsors stall. You end up self-funding through the crunch — or scaling the event back to what you can afford to front.
Meanwhile, the revenue you could be earning from water, drinks, merchandise, and sponsor activations is left on the table. Not because it isn't there — but because you're too busy running the event to negotiate category-level partnerships at scale.
We saw the same problem at every event we worked with. So we built the opposite of a problem.
How it works
Three steps. One aligned partnership.
01
We finance your event.
We underwrite your event based on ticketing history, venue, and expected attendance. Capital is advanced months before your event — so you can lock talent, venue, and production without bleeding working capital.
You repay principal only. No interest charged to you.
02
We broker exclusive category deals.
In exchange, Experia becomes the exclusive partner for water, softdrinks, alcohol, and merch at your event. We bring pre-negotiated brand partners and category deals — you skip months of cold outreach and sponsor negotiations.
Pre-negotiated partnerships. Better rates. Fewer vendors to manage.
03
We win when you win.
We earn from a share of in-event category revenue. Our incentive is to maximize per-attendee spend — which is your incentive too. The better your event performs, the better we both do. No conflicting agendas.
Performance-aligned. Not a lender. Not just a sponsor broker.
Platform advantage
Your ticketing data strengthens your deal.
When you run events on Creator OS, Experia has direct visibility into your sales velocity, attendee patterns, and revenue history — not just what you self-report. That means faster underwriting, more accurate deal sizing, and the ability to structure financing before you've sold your first ticket.
Organizers operating on Creator OS typically move through underwriting 40% faster than those bringing external data.
Anchor case
30,000 attendees. Zero-interest financing. One aligned deal.
When a leading Philippine music festival came to us needing $100K to lock production three months out, traditional lenders couldn't move fast enough. Experia structured the financing with a capital partner, brokered the exclusive category deals, and built a single deal where the organizer wins on capital access, the brand partners win on exclusive reach, and Experia wins on aligned upside.
The event gets produced at full scale. The organizer repays only the principal. Every peso of interest is funded by in-event monetization Experia was going to broker anyway.
“The money worked like it was already ours. And we didn't have to stitch together ten different vendors to get there.”
— Event Organizer, Anchor Case
Anchor case · Base case economics
30,000
Expected attendees
$100K
Principal advanced
$0
Interest organizer pays
6.1x
Interest coverage ratio
Who it's for
Not for everyone. On purpose.
✓We're built for
- Music festivals and concerts at 15,000+ attendee scale
- Esports and sports events with strong category spend
- Expo-style events with repeat annual editions
- Organizers with a track record we can underwrite
- Events in the Philippines and select SEA markets
—We're probably not a fit for
- —Events under 5,000 attendees
- —One-off corporate conferences with low category spend
- —Events without a clear monetization profile
- —First-time organizers without production history
- —Gatherings that can't support exclusive partnerships
Why Experia
A different kind of partner — by design.
01
We're not a lender. We're a partner.
Traditional lenders extract interest from you regardless of outcomes. We only win when your event does. Our upside is tied directly to per-attendee revenue, which means we're wired to help you maximize it — not just recoup a loan.
02
We bring the supply side with us.
Because we work across multiple events, we maintain master agreements with beverage, merchandise, and sponsor partners. You don't start from zero negotiating each category — the deals are pre-built and improve as our network grows.
03
Financing structured for live events.
Event cash flows are spiky, seasonal, and unfamiliar to banks. We've built our underwriting around ticketing history, production profile, and category performance — because we understand what a real event looks like from the inside.
FAQ
The honest questions, answered plainly.
Is this actually a loan?
Structurally, yes — a capital partner advances funds to your event. But from your side, it behaves like zero-interest working capital, because Experia covers the interest from the category partnerships we broker. You repay principal only.
What do we give up in exchange?
Exclusive rights to the monetization categories at your event — typically water, softdrinks, alcohol, and merch. Experia brokers the category deals and takes a share of category revenue. You keep ticket revenue, sponsorship outside the exclusive categories, and all other event income.
How quickly can we close?
Underwriting typically takes 2–3 weeks for organizers with established ticketing history. Once approved, capital can be advanced as early as 90 days before the event. Timelines depend on deal size, event complexity, and partner availability.
What happens if attendance underperforms?
The principal repayment structure is defined in the contract — typically tied to ticket revenue settlement. Experia, not the organizer, carries first-loss exposure on category revenue shortfalls relative to interest obligations. That's the alignment in action: our risk, your upside.
Does this conflict with my existing sponsors?
Only within the specific categories Experia takes exclusive rights on. Everything outside those categories — headline sponsors, media partners, venue partners, and so on — remains yours to structure. We coordinate with your existing sponsor roster during onboarding.
Where does the capital come from?
Experia originates deals and co-structures them with vetted capital partners — including private lenders and institutional investors who understand event financing. Experia takes first-loss positions in deals to align our interests with both the organizer and the capital partner.
Do I need to be on Creator OS to access event financing?
No — but Creator OS users move through underwriting faster because we already have your event data on file.
What's the minimum event size?
We work with events projecting 15,000+ attendees. Smaller events aren't a fit for the financing structure, but Creator OS is available to all organizers.
How does this work with my current ticketing system?
If you're not on Creator OS, you provide ticketing history from previous events. We work with exports from Ticketmaster, StubHub, SM Tickets, and most regional platforms.
Ready to run a different kind of event
Let's talk about your event.
We'll respond within two business days. Initial conversations are 30 minutes and start with what you're trying to accomplish — not a pitch. If we're not a fit, we'll tell you, and often point you to someone who is.
Submit a financing inquiry
Tell us about your event. We review every submission.